I'm co-authoring (with Paula Sincero) a paper that we'll be delivering at the annual Museums and the Web conference in Vancouver in a few months. The topic of our paper is “Using Museum Websites to Change Visitors' Real World Behavior.”
The all-important issue: after a momentary interactive experience in a museum exhibit, does the visitor do anything differently in their daily lives when they return home? For example, does a family take a walk in their local park, read together every day for a week? Or sign up for a puppetry workshop?
Our "Family Learning Activities" for Smithsonian's National Zoo focused on this. Please let me know if you have any other examples you've seen where a Website (or other museum experience) has led to a change in behavior after the visit. I'll keep you all posted in this blog as the topic evolves…